Introduction In modern fast-paced corporate environment, staying ahead of the rivals is crucial. Market research has always been a key approach for achieving a market edge, but the advent of AI technology has transformed this process. Tools driven by AI are transforming how companies collect, analyze, and act upon data about their rivals. By lever

Introduction Social media marketing has evolved significantly in the last few years, driven by changes in innovation, consumer actions, and business needs. A major transformation in the marketing landscape has been the emergence of AI technologies. AI’s potential to revolutionize social media marketing is capturing the focus of businesses and mar